Alphabet vs Microsoft Business Model (2026)
Alphabet earns most from Google Services (85.1%), while Microsoft earns most from Productivity and Business Processes (42.2%). Computed from Alphabet 10-K FY2025 and Microsoft 10-K FY2026.
Last checked 2026-10-18 on the official pages.
Alphabet
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| Google Services | $342,721 million ($342.7 billion) | 85.1% | 10-K FY2025 ↗ |
| Google Cloud | $58,705 million ($58.7 billion) | 14.6% | 10-K FY2025 ↗ |
| Other Bets | $1,537 million ($1.5 billion) | 0.4% | 10-K FY2025 ↗ |
| Total revenue | $402,836 million ($402.8 billion) | — | 10-K FY2025 ↗ |
Microsoft
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| Productivity and Business Processes | $139,996 million ($140.0 billion) | 42.2% | 10-K FY2026 ↗ |
| Intelligent Cloud | $137,791 million ($137.8 billion) | 41.5% | 10-K FY2026 ↗ |
| More Personal Computing | $54,052 million ($54.1 billion) | 16.3% | 10-K FY2026 ↗ |
| Total revenue | $331,839 million ($331.8 billion) | — | 10-K FY2026 ↗ |
Shared business models
Company and model pages
Alphabet: Advertising · Cloud usage
Microsoft: Cloud usage · Subscription
Frequently asked questions
How does Alphabet make money?
Alphabet makes money mainly from Google Services. Its FY2025 total revenue was $402,836 million ($402.8 billion), with Google Services the biggest disclosed revenue line at $342,721 million ($342.7 billion) and 85.1% of total revenue (computed from the 10-K FY2025). Alphabet complements its advertising business with consumption fees and subscriptions in Google Cloud.
How does Microsoft make money?
Microsoft makes money mainly from Productivity and Business Processes. Its FY2026 total revenue was $331,839 million ($331.8 billion), with Productivity and Business Processes the biggest disclosed revenue line at $139,996 million ($140.0 billion) and 42.2% of total revenue (computed from the 10-K FY2026). Microsoft’s Azure business earns revenue from consumption of cloud infrastructure and platform services.