Business Models: Explanations and Company Examples

Explore how business models work and which companies use them. Each model links to the company evidence behind its examples.

Last checked 2026-10-18 on the official pages.

Advertising

Turn audience attention into paid access for advertisers.

Earn revenue from customer trading activity.

Customers pay as they consume computing resources.

Operators run the stores while the brand earns recurring fees.

Free access creates a path to paid features.

Devices create a channel for continuing services.

Premiums arrive before many claims are paid.

Earn a spread and provide financial services.

Let partners commercialize intellectual property.

Rewards and prepaid balances connect customers with partners.

Bring buyers and sellers together and charge for the connection.

Paid access supports a high-volume retail offer.

Earn fees as money moves between participants.

A durable product creates demand for repeat purchases.

Sell merchandise or prepared goods above their cost.

Customers pay repeatedly for continuing access.

How does the Advertising model work?

Offer content, discovery, or communication that attracts an audience, then sell placements or measurable outcomes to advertisers.