Business Engine ep08: How McDonald's Makes More From Rent Than Burgers 🍔
How McDonald's earns more from rent than from selling burgers in its own restaurants.
Last checked 2026-10-18 on the official pages.
Premieres 20 Oct 2026, 17:00 CEST (Europe/Copenhagen) ↗
Companies in this episode
- McDonald's · Restaurants
Evidence used
Franchised restaurants account for most restaurant margin dollars. verified
Franchised margins represented approximately 90% of restaurant margin dollars.
- C-32 — channel evidence reference; source mapping pending.
- C-34 — channel evidence reference; source mapping pending.
- C-36 — channel evidence reference; source mapping pending.
- C-37 — channel evidence reference; source mapping pending.
- C-38 — channel evidence reference; source mapping pending.
- C-39 — channel evidence reference; source mapping pending.
- C-41 — channel evidence reference; source mapping pending.
Company filing evidence provides additional context:
McDonald's
The annual franchise-revenue table reports rents, royalties and initial fees. verified
Revenues from franchised restaurants consisted of: In millions 2025 2024 2023 Rents $ 10,442 $ 10,017 $ 9,840 Royalties 6,018 5,606 5,531 Initial fees 88 92 66 Revenues from franchised restaurants $ 16,548 $ 15,715 $ 15,437
Franchised restaurants account for most restaurant margin dollars. verified
Franchised margins represented approximately 90% of restaurant margin dollars.
Frequently asked questions
What does this episode cover?
How McDonald's earns more from rent than from selling burgers in its own restaurants.