eBay vs Etsy Business Model (2026)
eBay earns most from Marketplace (82.0%), while Etsy earns most from Marketplace (69.6%). Computed from eBay 10-K FY2025 and Etsy 10-K FY2025.
Last checked 2026-10-18 on the official pages.
eBay
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| Marketplace | $9,107 million ($9.1 billion) | 82.0% | 10-K FY2025 ↗ |
| Advertising | $1,993 million ($2.0 billion) | 18.0% | 10-K FY2025 ↗ |
| Total revenue | $11,100 million ($11.1 billion) | — | 10-K FY2025 ↗ |
Etsy
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| Marketplace | $2,007 million ($2.0 billion) | 69.6% | 10-K FY2025 ↗ |
| Services | $876 million | 30.4% | 10-K FY2025 ↗ |
| Total revenue | $2,884 million ($2.9 billion) | — | 10-K FY2025 ↗ |
Shared business models
Company and model pages
eBay: Marketplace
Etsy: Marketplace
Frequently asked questions
How does eBay make money?
eBay makes money mainly from Marketplace. Its FY2025 total revenue was $11,100 million ($11.1 billion), with Marketplace the biggest disclosed revenue line at $9,107 million ($9.1 billion) and 82.0% of total revenue (computed from the 10-K FY2025). eBay supplements its marketplace with paid advertising placements.
How does Etsy make money?
Etsy makes money mainly from Marketplace. Its FY2025 total revenue was $2,884 million ($2.9 billion), with Marketplace the biggest disclosed revenue line at $2,007 million ($2.0 billion) and 69.6% of total revenue (computed from the 10-K FY2025). Etsy earns marketplace fees and sells optional services to sellers.