How Etsy Makes Money (2026)
Etsy makes money mainly from Marketplace. Its FY2025 total revenue was $2,884 million ($2.9 billion), with Marketplace the biggest disclosed revenue line at $2,007 million ($2.0 billion) and 69.6% of total revenue (computed from the 10-K FY2025). Etsy earns marketplace fees and sells optional services to sellers.
Last checked 2026-10-18 on the official pages.
Revenue breakdown
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| Marketplace | $2,007 million ($2.0 billion) | 69.6% | 10-K FY2025 ↗ |
| Services | $876 million | 30.4% | 10-K FY2025 ↗ |
| Total revenue | $2,884 million ($2.9 billion) | — | 10-K FY2025 ↗ |
The hidden model
Etsy earns marketplace fees and sells optional services to sellers.
Etsy earns marketplace fees and sells optional services to sellers. verified
We generate revenue primarily from marketplace activities, including transaction fees (inclusive of offsite advertising), payments processing fees, and listing fees, as well as from optional seller services such as on-site advertising and shipping labels.
Business models
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Business model comparisons
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Frequently asked questions
How does Etsy make money?
Etsy makes money mainly from Marketplace. Its FY2025 total revenue was $2,884 million ($2.9 billion), with Marketplace the biggest disclosed revenue line at $2,007 million ($2.0 billion) and 69.6% of total revenue (computed from the 10-K FY2025). Etsy earns marketplace fees and sells optional services to sellers.
What is Etsy’s business model?
Etsy’s business model is Marketplace. A platform attracts supply and demand, supports discovery and trust, and earns commissions, listing fees, or service fees when participants transact. Etsy earns marketplace fees and sells optional services to sellers.
What is Etsy’s hidden model?
Etsy earns marketplace fees and sells optional services to sellers.