Alphabet vs Meta Platforms Business Model (2026)
Alphabet earns most from Google Services (85.1%), while Meta Platforms earns most from Family of Apps (98.9%). Computed from Alphabet 10-K FY2025 and Meta Platforms 10-K FY2025.
Last checked 2026-10-18 on the official pages.
Alphabet
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| Google Services | $342,721 million ($342.7 billion) | 85.1% | 10-K FY2025 ↗ |
| Google Cloud | $58,705 million ($58.7 billion) | 14.6% | 10-K FY2025 ↗ |
| Other Bets | $1,537 million ($1.5 billion) | 0.4% | 10-K FY2025 ↗ |
| Total revenue | $402,836 million ($402.8 billion) | — | 10-K FY2025 ↗ |
Meta Platforms
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| Family of Apps | $198,759 million ($198.8 billion) | 98.9% | 10-K FY2025 ↗ |
| Reality Labs | $2,207 million ($2.2 billion) | 1.1% | 10-K FY2025 ↗ |
| Total revenue | $200,966 million ($201.0 billion) | — | 10-K FY2025 ↗ |
Shared business models
Company and model pages
Alphabet: Advertising · Cloud usage
Meta Platforms: Advertising
Frequently asked questions
How does Alphabet make money?
Alphabet makes money mainly from Google Services. Its FY2025 total revenue was $402,836 million ($402.8 billion), with Google Services the biggest disclosed revenue line at $342,721 million ($342.7 billion) and 85.1% of total revenue (computed from the 10-K FY2025). Alphabet complements its advertising business with consumption fees and subscriptions in Google Cloud.
How does Meta Platforms make money?
Meta Platforms makes money mainly from Family of Apps. Its FY2025 total revenue was $200,966 million ($201.0 billion), with Family of Apps the biggest disclosed revenue line at $198,759 million ($198.8 billion) and 98.9% of total revenue (computed from the 10-K FY2025). Meta monetizes its family of apps by selling advertising placements to marketers.