How Meta Platforms Makes Money (2026)
Meta Platforms makes money mainly from Family of Apps. Its FY2025 total revenue was $200,966 million ($201.0 billion), with Family of Apps the biggest disclosed revenue line at $198,759 million ($198.8 billion) and 98.9% of total revenue (computed from the 10-K FY2025). Meta monetizes its family of apps by selling advertising placements to marketers.
Last checked 2026-10-18 on the official pages.
Revenue breakdown
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| Family of Apps | $198,759 million ($198.8 billion) | 98.9% | 10-K FY2025 ↗ |
| Reality Labs | $2,207 million ($2.2 billion) | 1.1% | 10-K FY2025 ↗ |
| Total revenue | $200,966 million ($201.0 billion) | — | 10-K FY2025 ↗ |
The hidden model
Meta monetizes its family of apps by selling advertising placements to marketers.
Meta monetizes its family of apps by selling advertising placements to marketers. verified
Currently, we generate substantially all of our revenue from selling advertising placements on our family of apps to marketers, which is reflected in FoA.
Business models
Related companies
- Alphabet · Technology
- LinkedIn · Professional networking
- Netflix · Entertainment
- Pinterest · Social media
- Reddit · Social media
- Snap · Social media
Business model comparisons
Filter revenue mixes in the explorer
We are not collecting emails yet. Nothing you type here is sent anywhere. This is a placeholder for the future weekly newsletter.
Frequently asked questions
How does Meta Platforms make money?
Meta Platforms makes money mainly from Family of Apps. Its FY2025 total revenue was $200,966 million ($201.0 billion), with Family of Apps the biggest disclosed revenue line at $198,759 million ($198.8 billion) and 98.9% of total revenue (computed from the 10-K FY2025). Meta monetizes its family of apps by selling advertising placements to marketers.
What is Meta Platforms’ business model?
Meta Platforms’ business model is Advertising. Offer content, discovery, or communication that attracts an audience, then sell placements or measurable outcomes to advertisers. Meta monetizes its family of apps by selling advertising placements to marketers.
What is Meta Platforms’ hidden model?
Meta monetizes its family of apps by selling advertising placements to marketers.