McDonald's vs Starbucks Business Model (2026)
McDonald's earns most from Rents from franchised restaurants (38.8%), while Starbucks earns most from Company-operated stores (82.7%). Computed from McDonald's 10-K FY2025 and Starbucks 10-K FY2025.
Last checked 2026-10-18 on the official pages.
McDonald's
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| Company-owned and operated restaurant sales | $9,690 million ($9.7 billion) | 36.0% | 10-K FY2025 ↗ |
| Rents from franchised restaurants | $10,442 million ($10.4 billion) | 38.8% | 10-K FY2025 ↗ |
| Royalties from franchised restaurants | $6,018 million ($6.0 billion) | 22.4% | 10-K FY2025 ↗ |
| Initial franchise fees | $88 million | 0.3% | 10-K FY2025 ↗ |
| Other revenues | $647 million | 2.4% | 10-K FY2025 ↗ |
| Total revenue | $26,885 million ($26.9 billion) | — | 10-K FY2025 ↗ |
Starbucks
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| Company-operated stores | $30,745 million ($30.7 billion) | 82.7% | 10-K FY2025 ↗ |
| Licensed stores | $4,350 million ($4.4 billion) | 11.7% | 10-K FY2025 ↗ |
| Other revenue | $2,089 million ($2.1 billion) | 5.6% | 10-K FY2025 ↗ |
| Total revenue | $37,184 million ($37.2 billion) | — | 10-K FY2025 ↗ |
Shared business models
No shared business model is recorded for this pair.
Company and model pages
McDonald's: Franchise and real estate
Starbucks: Loyalty and stored value · Retail margin
Frequently asked questions
How does McDonald's make money?
McDonald's makes money mainly from Rents from franchised restaurants. Its FY2025 total revenue was $26,885 million ($26.9 billion), with Rents from franchised restaurants the biggest disclosed revenue line at $10,442 million ($10.4 billion) and 38.8% of total revenue (computed from the 10-K FY2025). Rent from franchisees is McDonald’s biggest revenue line, ahead of company-operated restaurant sales and royalties.
How does Starbucks make money?
Starbucks makes money mainly from Company-operated stores. Its FY2025 total revenue was $37,184 million ($37.2 billion), with Company-operated stores the biggest disclosed revenue line at $30,745 million ($30.7 billion) and 82.7% of total revenue (computed from the 10-K FY2025). Starbucks earns royalties and license fees while supplying products to licensed stores.