How Starbucks Makes Money (2026)
Starbucks makes money mainly from Company-operated stores. Its FY2025 total revenue was $37,184 million ($37.2 billion), with Company-operated stores the biggest disclosed revenue line at $30,745 million ($30.7 billion) and 82.7% of total revenue (computed from the 10-K FY2025). Starbucks earns royalties and license fees while supplying products to licensed stores.
Last checked 2026-10-18 on the official pages.
Revenue breakdown
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| Company-operated stores | $30,745 million ($30.7 billion) | 82.7% | 10-K FY2025 ↗ |
| Licensed stores | $4,350 million ($4.4 billion) | 11.7% | 10-K FY2025 ↗ |
| Other revenue | $2,089 million ($2.1 billion) | 5.6% | 10-K FY2025 ↗ |
| Total revenue | $37,184 million ($37.2 billion) | — | 10-K FY2025 ↗ |
The hidden model
Starbucks earns royalties and license fees while supplying products to licensed stores.
Starbucks earns royalties and license fees while supplying products to licensed stores. verified
As part of these arrangements, we sell coffee, tea, food, and related products to licensees for resale to customers and receive royalties and license fees from the licensees.
Loaded card balances are deferred revenue until redemption. verified
Amounts loaded onto stored value cards are initially recorded as deferred revenue and recognized as revenue upon redemption.
Business models
Loyalty and stored value · Retail margin
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Frequently asked questions
How does Starbucks make money?
Starbucks makes money mainly from Company-operated stores. Its FY2025 total revenue was $37,184 million ($37.2 billion), with Company-operated stores the biggest disclosed revenue line at $30,745 million ($30.7 billion) and 82.7% of total revenue (computed from the 10-K FY2025). Starbucks earns royalties and license fees while supplying products to licensed stores.
What is Starbucks’ business model?
Starbucks’ business model is Retail Margin and Loyalty and Stored Value. Source or make products and sell them through stores or digital channels. Product mix, purchasing terms, inventory management, and distribution costs shape the margin. Starbucks earns royalties and license fees while supplying products to licensed stores.
What is Starbucks’ hidden model?
Starbucks earns royalties and license fees while supplying products to licensed stores.