YouTube vs Netflix Business Model (2026)
YouTube (Alphabet) vs Netflix
YouTube earns most from Google Search & other (55.7%), while Netflix earns most from United States And Canada (44.2%). Computed from YouTube 10-K FY2025 and Netflix 10-K FY2025.
Last checked 2026-10-18 on the official pages.
YouTube
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| Google Search & other | $224,532 million ($224.5 billion) | 55.7% | 10-K FY2025 ↗ |
| YouTube ads (highlighted) | $40,367 million ($40.4 billion) | 10.0% | 10-K FY2025 ↗ |
| Google Network | $29,792 million ($29.8 billion) | 7.4% | 10-K FY2025 ↗ |
| Google subscriptions, platforms, and devices | $48,030 million ($48.0 billion) | 11.9% | 10-K FY2025 ↗ |
| Google Cloud | $58,705 million ($58.7 billion) | 14.6% | 10-K FY2025 ↗ |
| Other Bets | $1,537 million ($1.5 billion) | 0.4% | 10-K FY2025 ↗ |
| Hedging gains / losses | $-127 million | -0.0% | 10-K FY2025 ↗ |
| Total revenue | $402,836 million ($402.8 billion) | — | 10-K FY2025 ↗ |
Netflix
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| United States And Canada | $19,957 million ($20.0 billion) | 44.2% | 10-K FY2025 ↗ |
| EMEA | $14,515 million ($14.5 billion) | 32.1% | 10-K FY2025 ↗ |
| Latin America | $5,358 million ($5.4 billion) | 11.9% | 10-K FY2025 ↗ |
| Asia Pacific | $5,354 million ($5.4 billion) | 11.8% | 10-K FY2025 ↗ |
| Total revenue | $45,183 million ($45.2 billion) | — | 10-K FY2025 ↗ |
Shared business models
Company and model pages
YouTube: Advertising · Subscription
Netflix: Advertising · Subscription
Frequently asked questions
How does YouTube make money?
YouTube is part of Alphabet; its figures sit in Alphabet’s YouTube ads line. YouTube ads was $40,367 million in FY2025, 10.0% of Alphabet’s $402,836 million total (computed from the 10-K). YouTube earns advertising revenue within Alphabet; this view highlights YouTube ads within Alphabet’s revenue lines.
How does Netflix make money?
Netflix monetizes access through subscriptions rather than charging for individual titles. Its FY2025 total revenue was $45,183 million ($45.2 billion), with United States And Canada the largest reported region at $19,957 million ($20.0 billion) and 44.2% of total revenue (computed from the 10-K FY2025).