How YouTube Makes Money (2026)
YouTube (Alphabet)
YouTube is part of Alphabet; its figures sit in Alphabet’s YouTube ads line. YouTube ads was $40,367 million in FY2025, 10.0% of Alphabet’s $402,836 million total (computed from the 10-K). YouTube earns advertising revenue within Alphabet; this view highlights YouTube ads within Alphabet’s revenue lines.
Last checked 2026-10-18 on the official pages.
Revenue breakdown
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| Google Search & other | $224,532 million ($224.5 billion) | 55.7% | 10-K FY2025 ↗ |
| YouTube ads (highlighted) | $40,367 million ($40.4 billion) | 10.0% | 10-K FY2025 ↗ |
| Google Network | $29,792 million ($29.8 billion) | 7.4% | 10-K FY2025 ↗ |
| Google subscriptions, platforms, and devices | $48,030 million ($48.0 billion) | 11.9% | 10-K FY2025 ↗ |
| Google Cloud | $58,705 million ($58.7 billion) | 14.6% | 10-K FY2025 ↗ |
| Other Bets | $1,537 million ($1.5 billion) | 0.4% | 10-K FY2025 ↗ |
| Hedging gains / losses | $-127 million | -0.0% | 10-K FY2025 ↗ |
| Total revenue | $402,836 million ($402.8 billion) | — | 10-K FY2025 ↗ |
The hidden model
YouTube earns advertising revenue within Alphabet; this view highlights YouTube ads within Alphabet’s revenue lines.
Alphabet discloses YouTube advertising revenue separately. verified
YouTube ads revenues increased $4.2 billion from 2024 to 2025. The growth was driven by our direct response advertising products followed by our brand advertising products, both of which benefited from increased spending by our advertisers.
Business models
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Frequently asked questions
How does YouTube make money?
YouTube is part of Alphabet; its figures sit in Alphabet’s YouTube ads line. YouTube ads was $40,367 million in FY2025, 10.0% of Alphabet’s $402,836 million total (computed from the 10-K). YouTube earns advertising revenue within Alphabet; this view highlights YouTube ads within Alphabet’s revenue lines.
What is YouTube’s business model?
YouTube’s business model is Advertising and Subscription. Offer content, discovery, or communication that attracts an audience, then sell placements or measurable outcomes to advertisers. YouTube earns advertising revenue within Alphabet; this view highlights YouTube ads within Alphabet’s revenue lines.
What is YouTube’s hidden model?
YouTube earns advertising revenue within Alphabet; this view highlights YouTube ads within Alphabet’s revenue lines.