How Amazon Makes Money (2026)
Amazon makes money mainly from North America. Its FY2025 total revenue was $716,924 million ($716.9 billion), with North America the biggest disclosed revenue line at $426,305 million ($426.3 billion) and 59.5% of total revenue (computed from the 10-K FY2025). Amazon combines retail product sales with seller services, cloud services, advertising, and subscriptions.
Last checked 2026-10-18 on the official pages.
Revenue breakdown
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| North America | $426,305 million ($426.3 billion) | 59.5% | 10-K FY2025 ↗ |
| International | $161,894 million ($161.9 billion) | 22.6% | 10-K FY2025 ↗ |
| Amazon Web Services | $128,725 million ($128.7 billion) | 18.0% | 10-K FY2025 ↗ |
| Total revenue | $716,924 million ($716.9 billion) | — | 10-K FY2025 ↗ |
The hidden model
Amazon combines retail product sales with seller services, cloud services, advertising, and subscriptions.
Service sales include seller fees, cloud services, advertising, and subscriptions. verified
Service sales primarily represent third-party seller fees, which includes commissions and any related fulfillment and shipping fees, AWS sales, advertising services, Amazon Prime membership fees, and certain digital media content subscriptions.
Business models
Cloud usage · Marketplace · Retail margin
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Business model comparisons
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Frequently asked questions
How does Amazon make money?
Amazon makes money mainly from North America. Its FY2025 total revenue was $716,924 million ($716.9 billion), with North America the biggest disclosed revenue line at $426,305 million ($426.3 billion) and 59.5% of total revenue (computed from the 10-K FY2025). Amazon combines retail product sales with seller services, cloud services, advertising, and subscriptions.
What is Amazon’s business model?
Amazon’s business model is Retail Margin, Cloud Usage, and Marketplace. Source or make products and sell them through stores or digital channels. Product mix, purchasing terms, inventory management, and distribution costs shape the margin. Amazon combines retail product sales with seller services, cloud services, advertising, and subscriptions.
What is Amazon’s hidden model?
Amazon combines retail product sales with seller services, cloud services, advertising, and subscriptions.