How Airbnb Makes Money (2026)
Airbnb charges service fees for use of its marketplace. Its FY2025 total revenue was $12,241 million ($12.2 billion), with North America the largest reported region at $5,196 million ($5.2 billion) and 42.4% of total revenue (computed from the 10-K FY2025).
Last checked 2026-10-18 on the official pages.
Revenue by region
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| North America | $5,196 million ($5.2 billion) | 42.4% | 10-K FY2025 ↗ |
| EMEA | $4,729 million ($4.7 billion) | 38.6% | 10-K FY2025 ↗ |
| Latin America | $1,160 million ($1.2 billion) | 9.5% | 10-K FY2025 ↗ |
| Asia Pacific | $1,156 million ($1.2 billion) | 9.4% | 10-K FY2025 ↗ |
| Total revenue | $12,241 million ($12.2 billion) | — | 10-K FY2025 ↗ |
The hidden model
Airbnb charges service fees for use of its marketplace.
Airbnb charges service fees for use of its marketplace. verified
We compete for hosts based on many factors including the volume of bookings generated by guests, ease of use of our platform, the service fees we charge, host protections, such as those included in AirCover for Hosts, our brand, and community support.
Business models
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Frequently asked questions
How does Airbnb make money?
Airbnb charges service fees for use of its marketplace. Its FY2025 total revenue was $12,241 million ($12.2 billion), with North America the largest reported region at $5,196 million ($5.2 billion) and 42.4% of total revenue (computed from the 10-K FY2025).
What is Airbnb’s business model?
Airbnb’s business model is Marketplace. A platform attracts supply and demand, supports discovery and trust, and earns commissions, listing fees, or service fees when participants transact. Airbnb charges service fees for use of its marketplace.
What is Airbnb’s hidden model?
Airbnb charges service fees for use of its marketplace.