How Duolingo Makes Money (2026)
Duolingo makes money mainly from Subscriptions. Its FY2025 total revenue was $1,038 million ($1.0 billion), with Subscriptions the biggest disclosed revenue line at $873 million and 84.2% of total revenue (computed from the 10-K FY2025). Duolingo offers free access supported by advertising alongside paid subscriptions.
Last checked 2026-10-18 on the official pages.
Revenue breakdown
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| Subscriptions | $873 million | 84.2% | 10-K FY2025 ↗ |
| Other revenue | $164 million | 15.8% | 10-K FY2025 ↗ |
| Total revenue | $1,038 million ($1.0 billion) | — | 10-K FY2025 ↗ |
The hidden model
Duolingo offers free access supported by advertising alongside paid subscriptions.
Duolingo offers free access supported by advertising alongside paid subscriptions. verified
Other Revenue For users who are unable or unwilling to pay a subscription fee, we provide free access to our product and generate advertising revenue from the sale of display and video advertising delivered through advertising impressions.
Business models
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Frequently asked questions
How does Duolingo make money?
Duolingo makes money mainly from Subscriptions. Its FY2025 total revenue was $1,038 million ($1.0 billion), with Subscriptions the biggest disclosed revenue line at $873 million and 84.2% of total revenue (computed from the 10-K FY2025). Duolingo offers free access supported by advertising alongside paid subscriptions.
What is Duolingo’s business model?
Duolingo’s business model is Freemium and Subscription. Offer a useful free product to attract users, then sell premium capabilities, convenience, or virtual goods to customers who want more. Duolingo offers free access supported by advertising alongside paid subscriptions.
What is Duolingo’s hidden model?
Duolingo offers free access supported by advertising alongside paid subscriptions.