How Adobe Makes Money (2026)
Adobe makes money mainly from Digital Media. Its FY2025 total revenue was $23,769 million ($23.8 billion), with Digital Media the biggest disclosed revenue line at $17,649 million ($17.6 billion) and 74.3% of total revenue (computed from the 10-K FY2025). Adobe earns revenue from software subscriptions, hosted offerings, licenses, and related services.
Last checked 2026-10-18 on the official pages.
Revenue breakdown
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| Digital Media | $17,649 million ($17.6 billion) | 74.3% | 10-K FY2025 ↗ |
| Digital Experience | $5,864 million ($5.9 billion) | 24.7% | 10-K FY2025 ↗ |
| Publishing and Advertising | $256 million | 1.1% | 10-K FY2025 ↗ |
| Total revenue | $23,769 million ($23.8 billion) | — | 10-K FY2025 ↗ |
The hidden model
Adobe earns revenue from software subscriptions, hosted offerings, licenses, and related services.
Adobe earns revenue from software subscriptions, hosted offerings, licenses, and related services. verified
Our revenue is derived from the sale of cloud-enabled software subscriptions, cloud-hosted offerings, term-based, royalty, and perpetual software licenses, associated software maintenance and support plans, consulting services, training and technical support.
Business models
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Frequently asked questions
How does Adobe make money?
Adobe makes money mainly from Digital Media. Its FY2025 total revenue was $23,769 million ($23.8 billion), with Digital Media the biggest disclosed revenue line at $17,649 million ($17.6 billion) and 74.3% of total revenue (computed from the 10-K FY2025). Adobe earns revenue from software subscriptions, hosted offerings, licenses, and related services.
What is Adobe’s business model?
Adobe’s business model is Subscription. Charge a recurring fee for software, content, or a service. Retention, upgrades, and the cost of serving existing customers shape the economics. Adobe earns revenue from software subscriptions, hosted offerings, licenses, and related services.
What is Adobe’s hidden model?
Adobe earns revenue from software subscriptions, hosted offerings, licenses, and related services.