How Apple Makes Money (2026)
Apple makes money mainly from iPhone. Its FY2025 total revenue was $416,161 million ($416.2 billion), with iPhone the biggest disclosed revenue line at $209,586 million ($209.6 billion) and 50.4% of total revenue (computed from the 10-K FY2025). Apple bundles services with its hardware products.
Last checked 2026-10-18 on the official pages.
Revenue breakdown
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| iPhone | $209,586 million ($209.6 billion) | 50.4% | 10-K FY2025 ↗ |
| Mac | $33,708 million ($33.7 billion) | 8.1% | 10-K FY2025 ↗ |
| iPad | $28,023 million ($28.0 billion) | 6.7% | 10-K FY2025 ↗ |
| Wearables, Home and Accessories | $35,686 million ($35.7 billion) | 8.6% | 10-K FY2025 ↗ |
| Services | $109,158 million ($109.2 billion) | 26.2% | 10-K FY2025 ↗ |
| Total revenue | $416,161 million ($416.2 billion) | — | 10-K FY2025 ↗ |
The hidden model
Apple bundles services with its hardware products.
Apple bundles services with its hardware products. verified
The second material performance obligation is the right to receive certain product-related bundled services, which include iCloud®, Siri® and Maps.
Business models
Hardware plus services · Subscription
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Business model comparisons
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Frequently asked questions
How does Apple make money?
Apple makes money mainly from iPhone. Its FY2025 total revenue was $416,161 million ($416.2 billion), with iPhone the biggest disclosed revenue line at $209,586 million ($209.6 billion) and 50.4% of total revenue (computed from the 10-K FY2025). Apple bundles services with its hardware products.
What is Apple’s business model?
Apple’s business model is Hardware Plus Services and Subscription. Sell physical products alongside software, support, content, or services that extend the relationship beyond the original purchase. Apple bundles services with its hardware products.
What is Apple’s hidden model?
Apple bundles services with its hardware products.