How NIKE Makes Money (2026)
NIKE makes money mainly from NIKE Brand. Its FY2026 total revenue was $46,398 million ($46.4 billion), with NIKE Brand the biggest disclosed revenue line at $45,222 million ($45.2 billion) and 97.5% of total revenue (computed from the 10-K FY2026). NIKE designs and markets footwear, apparel, equipment, accessories, and services.
Last checked 2026-10-18 on the official pages.
Revenue breakdown
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| NIKE Brand | $45,222 million ($45.2 billion) | 97.5% | 10-K FY2026 ↗ |
| Converse Segment | $1,174 million ($1.2 billion) | 2.5% | 10-K FY2026 ↗ |
| Total revenue | $46,398 million ($46.4 billion) | — | 10-K FY2026 ↗ |
The hidden model
NIKE designs and markets footwear, apparel, equipment, accessories, and services.
NIKE designs and markets footwear, apparel, equipment, accessories, and services. verified
Our principal business activity is the design, development and worldwide marketing and selling of athletic footwear, apparel, equipment, accessories and services.
Business models
Licensing and royalties · Retail margin
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Frequently asked questions
How does NIKE make money?
NIKE makes money mainly from NIKE Brand. Its FY2026 total revenue was $46,398 million ($46.4 billion), with NIKE Brand the biggest disclosed revenue line at $45,222 million ($45.2 billion) and 97.5% of total revenue (computed from the 10-K FY2026). NIKE designs and markets footwear, apparel, equipment, accessories, and services.
What is NIKE’s business model?
NIKE’s business model is Retail Margin and Licensing and Royalties. Source or make products and sell them through stores or digital channels. Product mix, purchasing terms, inventory management, and distribution costs shape the margin. NIKE designs and markets footwear, apparel, equipment, accessories, and services.
What is NIKE’s hidden model?
NIKE designs and markets footwear, apparel, equipment, accessories, and services.