How Target Makes Money (2026)
Target makes money mainly from Food and beverage. Its FY2025 total revenue was $104,780 million ($104.8 billion), with Food and beverage the biggest disclosed revenue line at $24,136 million ($24.1 billion) and 23.0% of total revenue (computed from the 10-K FY2025). Target supplements merchandise sales with advertising and credit card profit-sharing income.
Last checked 2026-10-18 on the official pages.
Revenue breakdown
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| Apparel & accessories | $15,737 million ($15.7 billion) | 15.0% | 10-K FY2025 ↗ |
| Beauty | $13,214 million ($13.2 billion) | 12.6% | 10-K FY2025 ↗ |
| Food and beverage | $24,136 million ($24.1 billion) | 23.0% | 10-K FY2025 ↗ |
| Hardlines | $15,800 million ($15.8 billion) | 15.1% | 10-K FY2025 ↗ |
| Home furnishings & décor | $15,608 million ($15.6 billion) | 14.9% | 10-K FY2025 ↗ |
| Household essentials | $18,017 million ($18.0 billion) | 17.2% | 10-K FY2025 ↗ |
| Other merchandise | $205 million | 0.2% | 10-K FY2025 ↗ |
| Advertising | $915 million | 0.9% | 10-K FY2025 ↗ |
| Credit card profit sharing | $522 million | 0.5% | 10-K FY2025 ↗ |
| Other revenue | $626 million | 0.6% | 10-K FY2025 ↗ |
| Total revenue | $104,780 million ($104.8 billion) | — | 10-K FY2025 ↗ |
The hidden model
Target supplements merchandise sales with advertising and credit card profit-sharing income.
Target supplements merchandise sales with advertising and credit card profit-sharing income. verified
In addition to Merchandise Sales, we generate revenue from other sources, most notably advertising revenue and credit card profit-sharing income.
Business models
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- Costco · Retail
- Domino's Pizza · Restaurants
Business model comparisons
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Frequently asked questions
How does Target make money?
Target makes money mainly from Food and beverage. Its FY2025 total revenue was $104,780 million ($104.8 billion), with Food and beverage the biggest disclosed revenue line at $24,136 million ($24.1 billion) and 23.0% of total revenue (computed from the 10-K FY2025). Target supplements merchandise sales with advertising and credit card profit-sharing income.
What is Target’s business model?
Target’s business model is Retail Margin. Source or make products and sell them through stores or digital channels. Product mix, purchasing terms, inventory management, and distribution costs shape the margin. Target supplements merchandise sales with advertising and credit card profit-sharing income.
What is Target’s hidden model?
Target supplements merchandise sales with advertising and credit card profit-sharing income.