Apple vs Microsoft Business Model (2026)
Apple earns most from iPhone (50.4%), while Microsoft earns most from Productivity and Business Processes (42.2%). Computed from Apple 10-K FY2025 and Microsoft 10-K FY2026.
Last checked 2026-10-18 on the official pages.
Apple
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| iPhone | $209,586 million ($209.6 billion) | 50.4% | 10-K FY2025 ↗ |
| Mac | $33,708 million ($33.7 billion) | 8.1% | 10-K FY2025 ↗ |
| iPad | $28,023 million ($28.0 billion) | 6.7% | 10-K FY2025 ↗ |
| Wearables, Home and Accessories | $35,686 million ($35.7 billion) | 8.6% | 10-K FY2025 ↗ |
| Services | $109,158 million ($109.2 billion) | 26.2% | 10-K FY2025 ↗ |
| Total revenue | $416,161 million ($416.2 billion) | — | 10-K FY2025 ↗ |
Microsoft
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| Productivity and Business Processes | $139,996 million ($140.0 billion) | 42.2% | 10-K FY2026 ↗ |
| Intelligent Cloud | $137,791 million ($137.8 billion) | 41.5% | 10-K FY2026 ↗ |
| More Personal Computing | $54,052 million ($54.1 billion) | 16.3% | 10-K FY2026 ↗ |
| Total revenue | $331,839 million ($331.8 billion) | — | 10-K FY2026 ↗ |
Shared business models
Company and model pages
Apple: Hardware plus services · Subscription
Microsoft: Cloud usage · Subscription
Frequently asked questions
How does Apple make money?
Apple makes money mainly from iPhone. Its FY2025 total revenue was $416,161 million ($416.2 billion), with iPhone the biggest disclosed revenue line at $209,586 million ($209.6 billion) and 50.4% of total revenue (computed from the 10-K FY2025). Apple bundles services with its hardware products.
How does Microsoft make money?
Microsoft makes money mainly from Productivity and Business Processes. Its FY2026 total revenue was $331,839 million ($331.8 billion), with Productivity and Business Processes the biggest disclosed revenue line at $139,996 million ($140.0 billion) and 42.2% of total revenue (computed from the 10-K FY2026). Microsoft’s Azure business earns revenue from consumption of cloud infrastructure and platform services.