Marriott International vs Airbnb Business Model (2026)
Marriott International earns most from Cost reimbursements (73.3%), while Airbnb earns most from North America (42.4%). Computed from Marriott International 10-K FY2025 and Airbnb 10-K FY2025.
Last checked 2026-10-18 on the official pages.
Marriott International
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| Net fee revenue | $5,303 million ($5.3 billion) | 20.3% | 10-K FY2025 ↗ |
| Owned, leased and other | $1,679 million ($1.7 billion) | 6.4% | 10-K FY2025 ↗ |
| Cost reimbursements | $19,204 million ($19.2 billion) | 73.3% | 10-K FY2025 ↗ |
| Total revenue | $26,186 million ($26.2 billion) | — | 10-K FY2025 ↗ |
Airbnb
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| North America | $5,196 million ($5.2 billion) | 42.4% | 10-K FY2025 ↗ |
| EMEA | $4,729 million ($4.7 billion) | 38.6% | 10-K FY2025 ↗ |
| Latin America | $1,160 million ($1.2 billion) | 9.5% | 10-K FY2025 ↗ |
| Asia Pacific | $1,156 million ($1.2 billion) | 9.4% | 10-K FY2025 ↗ |
| Total revenue | $12,241 million ($12.2 billion) | — | 10-K FY2025 ↗ |
Shared business models
No shared business model is recorded for this pair.
Company and model pages
Marriott International · Airbnb
Marriott International: Licensing and royalties
Airbnb: Marketplace
Frequently asked questions
How does Marriott International make money?
Marriott International makes money mainly from Cost reimbursements. Its FY2025 total revenue was $26,186 million ($26.2 billion), with Cost reimbursements the biggest disclosed revenue line at $19,204 million ($19.2 billion) and 73.3% of total revenue (computed from the 10-K FY2025). Marriott earns management fees tied to hotel revenue and profits.
How does Airbnb make money?
Airbnb charges service fees for use of its marketplace. Its FY2025 total revenue was $12,241 million ($12.2 billion), with North America the largest reported region at $5,196 million ($5.2 billion) and 42.4% of total revenue (computed from the 10-K FY2025).