How Marriott International Makes Money (2026)
Marriott International makes money mainly from Cost reimbursements. Its FY2025 total revenue was $26,186 million ($26.2 billion), with Cost reimbursements the biggest disclosed revenue line at $19,204 million ($19.2 billion) and 73.3% of total revenue (computed from the 10-K FY2025). Marriott earns management fees tied to hotel revenue and profits.
Last checked 2026-10-18 on the official pages.
Revenue breakdown
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| Net fee revenue | $5,303 million ($5.3 billion) | 20.3% | 10-K FY2025 ↗ |
| Owned, leased and other | $1,679 million ($1.7 billion) | 6.4% | 10-K FY2025 ↗ |
| Cost reimbursements | $19,204 million ($19.2 billion) | 73.3% | 10-K FY2025 ↗ |
| Total revenue | $26,186 million ($26.2 billion) | — | 10-K FY2025 ↗ |
The hidden model
Marriott earns management fees tied to hotel revenue and profits.
Marriott earns management fees tied to hotel revenue and profits. verified
Terms of our management agreements vary, but we earn a management fee that is typically composed of a base management fee, which is a percentage of the revenues of the hotel, and an incentive management fee, which is based on the profits of the hotel.
Business models
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Frequently asked questions
How does Marriott International make money?
Marriott International makes money mainly from Cost reimbursements. Its FY2025 total revenue was $26,186 million ($26.2 billion), with Cost reimbursements the biggest disclosed revenue line at $19,204 million ($19.2 billion) and 73.3% of total revenue (computed from the 10-K FY2025). Marriott earns management fees tied to hotel revenue and profits.
What is Marriott International’s business model?
Marriott International’s business model is Licensing and Royalties. Grant rights to use brands, content, technology, or operating systems in exchange for contractual fees or royalties. The rights owner can earn without operating every distribution channel. Marriott earns management fees tied to hotel revenue and profits.
What is Marriott International’s hidden model?
Marriott earns management fees tied to hotel revenue and profits.