Meta Platforms vs Pinterest Business Model (2026)
Meta Platforms earns most from Family of Apps (98.9%), while Pinterest earns most from United States And Canada (72.3%). Computed from Meta Platforms 10-K FY2025 and Pinterest 10-K FY2025.
Last checked 2026-10-18 on the official pages.
Meta Platforms
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| Family of Apps | $198,759 million ($198.8 billion) | 98.9% | 10-K FY2025 ↗ |
| Reality Labs | $2,207 million ($2.2 billion) | 1.1% | 10-K FY2025 ↗ |
| Total revenue | $200,966 million ($201.0 billion) | — | 10-K FY2025 ↗ |
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| United States And Canada | $3,053 million ($3.1 billion) | 72.3% | 10-K FY2025 ↗ |
| Europe | $779 million | 18.5% | 10-K FY2025 ↗ |
| Rest Of World | $390 million | 9.2% | 10-K FY2025 ↗ |
| Total revenue | $4,222 million ($4.2 billion) | — | 10-K FY2025 ↗ |
Shared business models
Company and model pages
Meta Platforms: Advertising
Pinterest: Advertising
Frequently asked questions
How does Meta Platforms make money?
Meta Platforms makes money mainly from Family of Apps. Its FY2025 total revenue was $200,966 million ($201.0 billion), with Family of Apps the biggest disclosed revenue line at $198,759 million ($198.8 billion) and 98.9% of total revenue (computed from the 10-K FY2025). Meta monetizes its family of apps by selling advertising placements to marketers.
How does Pinterest make money?
Pinterest monetizes its audience primarily through third-party advertising. Its FY2025 total revenue was $4,222 million ($4.2 billion), with United States And Canada the largest reported region at $3,053 million ($3.1 billion) and 72.3% of total revenue (computed from the 10-K FY2025).