How Pinterest Makes Money (2026)
Pinterest monetizes its audience primarily through third-party advertising. Its FY2025 total revenue was $4,222 million ($4.2 billion), with United States And Canada the largest reported region at $3,053 million ($3.1 billion) and 72.3% of total revenue (computed from the 10-K FY2025).
Last checked 2026-10-18 on the official pages.
Revenue by region
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| United States And Canada | $3,053 million ($3.1 billion) | 72.3% | 10-K FY2025 ↗ |
| Europe | $779 million | 18.5% | 10-K FY2025 ↗ |
| Rest Of World | $390 million | 9.2% | 10-K FY2025 ↗ |
| Total revenue | $4,222 million ($4.2 billion) | — | 10-K FY2025 ↗ |
The hidden model
Pinterest monetizes its audience primarily through third-party advertising.
Pinterest monetizes its audience primarily through third-party advertising. verified
Substantially all of our revenue is generated from third-party advertising.
Business models
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Business model comparisons
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Frequently asked questions
How does Pinterest make money?
Pinterest monetizes its audience primarily through third-party advertising. Its FY2025 total revenue was $4,222 million ($4.2 billion), with United States And Canada the largest reported region at $3,053 million ($3.1 billion) and 72.3% of total revenue (computed from the 10-K FY2025).
What is Pinterest’s business model?
Pinterest’s business model is Advertising. Offer content, discovery, or communication that attracts an audience, then sell placements or measurable outcomes to advertisers. Pinterest monetizes its audience primarily through third-party advertising.
What is Pinterest’s hidden model?
Pinterest monetizes its audience primarily through third-party advertising.