Meta Platforms vs Snap Business Model (2026)
Meta Platforms earns most from Family of Apps (98.9%), while Snap earns most from Advertising (87.4%). Computed from Meta Platforms 10-K FY2025 and Snap 10-K FY2025.
Last checked 2026-10-18 on the official pages.
Meta Platforms
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| Family of Apps | $198,759 million ($198.8 billion) | 98.9% | 10-K FY2025 ↗ |
| Reality Labs | $2,207 million ($2.2 billion) | 1.1% | 10-K FY2025 ↗ |
| Total revenue | $200,966 million ($201.0 billion) | — | 10-K FY2025 ↗ |
Snap
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| Advertising | $5,186 million ($5.2 billion) | 87.4% | 10-K FY2025 ↗ |
| Other revenue | $745 million | 12.6% | 10-K FY2025 ↗ |
| Total revenue | $5,931 million ($5.9 billion) | — | 10-K FY2025 ↗ |
Shared business models
Company and model pages
Meta Platforms: Advertising
Snap: Advertising
Frequently asked questions
How does Meta Platforms make money?
Meta Platforms makes money mainly from Family of Apps. Its FY2025 total revenue was $200,966 million ($201.0 billion), with Family of Apps the biggest disclosed revenue line at $198,759 million ($198.8 billion) and 98.9% of total revenue (computed from the 10-K FY2025). Meta monetizes its family of apps by selling advertising placements to marketers.
How does Snap make money?
Snap makes money mainly from Advertising. Its FY2025 total revenue was $5,931 million ($5.9 billion), with Advertising the biggest disclosed revenue line at $5,186 million ($5.2 billion) and 87.4% of total revenue (computed from the 10-K FY2025). Snap earns the substantial majority of its revenue from advertising.