How Snap Makes Money (2026)
Snap makes money mainly from Advertising. Its FY2025 total revenue was $5,931 million ($5.9 billion), with Advertising the biggest disclosed revenue line at $5,186 million ($5.2 billion) and 87.4% of total revenue (computed from the 10-K FY2025). Snap earns the substantial majority of its revenue from advertising.
Last checked 2026-10-18 on the official pages.
Revenue breakdown
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| Advertising | $5,186 million ($5.2 billion) | 87.4% | 10-K FY2025 ↗ |
| Other revenue | $745 million | 12.6% | 10-K FY2025 ↗ |
| Total revenue | $5,931 million ($5.9 billion) | — | 10-K FY2025 ↗ |
The hidden model
Snap earns the substantial majority of its revenue from advertising.
Snap earns the substantial majority of its revenue from advertising. verified
We generate a substantial majority of our revenue from advertising.
Business models
Related companies
- Alphabet · Technology
- LinkedIn · Professional networking
- Meta Platforms · Social media
- Netflix · Entertainment
- Pinterest · Social media
- Reddit · Social media
Business model comparisons
Filter revenue mixes in the explorer
We are not collecting emails yet. Nothing you type here is sent anywhere. This is a placeholder for the future weekly newsletter.
Frequently asked questions
How does Snap make money?
Snap makes money mainly from Advertising. Its FY2025 total revenue was $5,931 million ($5.9 billion), with Advertising the biggest disclosed revenue line at $5,186 million ($5.2 billion) and 87.4% of total revenue (computed from the 10-K FY2025). Snap earns the substantial majority of its revenue from advertising.
What is Snap’s business model?
Snap’s business model is Advertising. Offer content, discovery, or communication that attracts an audience, then sell placements or measurable outcomes to advertisers. Snap earns the substantial majority of its revenue from advertising.
What is Snap’s hidden model?
Snap earns the substantial majority of its revenue from advertising.