Pinterest vs Snap Business Model (2026)
Pinterest earns most from United States And Canada (72.3%), while Snap earns most from Advertising (87.4%). Computed from Pinterest 10-K FY2025 and Snap 10-K FY2025.
Last checked 2026-10-18 on the official pages.
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| United States And Canada | $3,053 million ($3.1 billion) | 72.3% | 10-K FY2025 ↗ |
| Europe | $779 million | 18.5% | 10-K FY2025 ↗ |
| Rest Of World | $390 million | 9.2% | 10-K FY2025 ↗ |
| Total revenue | $4,222 million ($4.2 billion) | — | 10-K FY2025 ↗ |
Snap
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| Advertising | $5,186 million ($5.2 billion) | 87.4% | 10-K FY2025 ↗ |
| Other revenue | $745 million | 12.6% | 10-K FY2025 ↗ |
| Total revenue | $5,931 million ($5.9 billion) | — | 10-K FY2025 ↗ |
Shared business models
Company and model pages
Pinterest: Advertising
Snap: Advertising
Frequently asked questions
How does Pinterest make money?
Pinterest monetizes its audience primarily through third-party advertising. Its FY2025 total revenue was $4,222 million ($4.2 billion), with United States And Canada the largest reported region at $3,053 million ($3.1 billion) and 72.3% of total revenue (computed from the 10-K FY2025).
How does Snap make money?
Snap makes money mainly from Advertising. Its FY2025 total revenue was $5,931 million ($5.9 billion), with Advertising the biggest disclosed revenue line at $5,186 million ($5.2 billion) and 87.4% of total revenue (computed from the 10-K FY2025). Snap earns the substantial majority of its revenue from advertising.