Tesla vs Apple Business Model (2026)
Tesla earns most from Automotive (86.5%), while Apple earns most from iPhone (50.4%). Computed from Tesla 10-K FY2025 and Apple 10-K FY2025.
Last checked 2026-10-18 on the official pages.
Tesla
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| Automotive | $82,056 million ($82.1 billion) | 86.5% | 10-K FY2025 ↗ |
| Energy generation and storage | $12,771 million ($12.8 billion) | 13.5% | 10-K FY2025 ↗ |
| Total revenue | $94,827 million ($94.8 billion) | — | 10-K FY2025 ↗ |
Apple
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| iPhone | $209,586 million ($209.6 billion) | 50.4% | 10-K FY2025 ↗ |
| Mac | $33,708 million ($33.7 billion) | 8.1% | 10-K FY2025 ↗ |
| iPad | $28,023 million ($28.0 billion) | 6.7% | 10-K FY2025 ↗ |
| Wearables, Home and Accessories | $35,686 million ($35.7 billion) | 8.6% | 10-K FY2025 ↗ |
| Services | $109,158 million ($109.2 billion) | 26.2% | 10-K FY2025 ↗ |
| Total revenue | $416,161 million ($416.2 billion) | — | 10-K FY2025 ↗ |
Shared business models
Company and model pages
Tesla: Hardware plus services
Apple: Hardware plus services · Subscription
Frequently asked questions
How does Tesla make money?
Tesla makes money mainly from Automotive. Its FY2025 total revenue was $94,827 million ($94.8 billion), with Automotive the biggest disclosed revenue line at $82,056 million ($82.1 billion) and 86.5% of total revenue (computed from the 10-K FY2025). Tesla’s energy business sells generation systems directly and through channel partners.
How does Apple make money?
Apple makes money mainly from iPhone. Its FY2025 total revenue was $416,161 million ($416.2 billion), with iPhone the biggest disclosed revenue line at $209,586 million ($209.6 billion) and 50.4% of total revenue (computed from the 10-K FY2025). Apple bundles services with its hardware products.