Business Engine ep09: Gillette Never Gave Away the Razor (Razor-Blade Myth) 🪒
Gillette did not give away the razor: the razor-and-blades myth.
Last checked 2026-10-18 on the official pages.
Premieres 21 Oct 2026, 17:00 CEST (Europe/Copenhagen) ↗
Companies in this episode
- Gillette · Consumer goods
- Procter & Gamble · Consumer goods
Evidence used
Picker reports that Gillette initially charged for its razor rather than giving it away. reported
Gillette set an initial price of $5 for the razor with an initial set of blades
P&G announced the Gillette deal as the largest acquisition in its history. verified
The transaction is valued at approximately $57 billion (USD) making it the largest acquisition in P&G history.
P&G announced the Gillette deal as the largest acquisition in its history. verified
The transaction is valued at approximately $57 billion (USD) making it the largest acquisition in P&G history.
- C-49 — channel evidence reference; source mapping pending.
- C-52 — channel evidence reference; source mapping pending.
- C-54 — channel evidence reference; source mapping pending.
- C-56 — channel evidence reference; source mapping pending.
- C-57 — channel evidence reference; source mapping pending.
- C-63 — channel evidence reference; source mapping pending.
Company filing evidence provides additional context:
Gillette
Gillette is part of P&G's Grooming segment. verified
Grooming (Appliances, Female Blades & Razors, Male Blades & Razors, Pre- and Post-Shave Products, Other Grooming) Braun, Gillette, Venus
Picker reports that Gillette initially charged for its razor rather than giving it away. reported
Gillette set an initial price of $5 for the razor with an initial set of blades
P&G announced the Gillette deal as the largest acquisition in its history. verified
The transaction is valued at approximately $57 billion (USD) making it the largest acquisition in P&G history.
Procter & Gamble
P&G's Grooming business includes Gillette razors and blades. verified
Grooming (Appliances, Female Blades & Razors, Male Blades & Razors, Pre- and Post-Shave Products, Other Grooming) Braun, Gillette, Venus
P&G announced the Gillette deal as the largest acquisition in its history. verified
The transaction is valued at approximately $57 billion (USD) making it the largest acquisition in P&G history.
Frequently asked questions
What does this episode cover?
Gillette did not give away the razor: the razor-and-blades myth.