How Gillette Makes Money (2026)
Gillette (P&G Grooming segment)
Gillette is part of P&G; its figures sit in P&G’s Grooming (includes Gillette) line. Grooming (includes Gillette) was $6,918 million in FY2026, 7.9% of P&G’s $87,032 million total (computed from the 10-K). Gillette is part of P&G's Grooming segment.
Last checked 2026-10-18 on the official pages.
Revenue breakdown
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| Beauty | $16,023 million ($16.0 billion) | 18.4% | 10-K FY2026 ↗ |
| Grooming (includes Gillette) | $6,918 million ($6.9 billion) | 7.9% | 10-K FY2026 ↗ |
| Health Care | $12,456 million ($12.5 billion) | 14.3% | 10-K FY2026 ↗ |
| Fabric & Home Care | $30,314 million ($30.3 billion) | 34.8% | 10-K FY2026 ↗ |
| Baby, Feminine & Family Care | $20,401 million ($20.4 billion) | 23.4% | 10-K FY2026 ↗ |
| Corporate | $919 million | 1.1% | 10-K FY2026 ↗ |
| Total revenue | $87,032 million ($87.0 billion) | — | 10-K FY2026 ↗ |
The hidden model
Gillette is part of P&G's Grooming segment.
Gillette is part of P&G's Grooming segment. verified
Grooming (Appliances, Female Blades & Razors, Male Blades & Razors, Pre- and Post-Shave Products, Other Grooming) Braun, Gillette, Venus
Picker reports that Gillette initially charged for its razor rather than giving it away. reported
Gillette set an initial price of $5 for the razor with an initial set of blades
P&G announced the Gillette deal as the largest acquisition in its history. verified
The transaction is valued at approximately $57 billion (USD) making it the largest acquisition in P&G history.
Business models
Watch the episode
Gillette Never Gave Away the Razor (Razor-Blade Myth) 🪒
Gillette did not give away the razor: the razor-and-blades myth.
Premieres 21 Oct 2026, 17:00 CEST (Europe/Copenhagen) ↗
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Frequently asked questions
How does Gillette make money?
Gillette is part of P&G; its figures sit in P&G’s Grooming (includes Gillette) line. Grooming (includes Gillette) was $6,918 million in FY2026, 7.9% of P&G’s $87,032 million total (computed from the 10-K). Gillette is part of P&G's Grooming segment.
What is Gillette’s business model?
Gillette’s business model is Razor and Blades. Sell a device or tool that brings customers back for compatible supplies, refills, or consumables. Profit can come from both the initial product and its ongoing use. Gillette is part of P&G's Grooming segment.
What is Gillette’s hidden model?
Gillette is part of P&G's Grooming segment.