Razor and Blades Business Model: Examples (2026)
Sell a device or tool that brings customers back for compatible supplies, refills, or consumables. Profit can come from both the initial product and its ongoing use.
Last checked 2026-10-18 on the official pages.
What is the razor and blades business model?
A durable product creates demand for repeat purchases. Biggest disclosed lines: Gillette: Fabric & Home Care at $30,314 million; HP Inc.: Personal Systems at $38,532 million; Procter & Gamble: Fabric & Home Care at $30,314 million.
A durable product creates demand for repeat purchases.
Signals to look for
- Consumable supplies
- Compatibility and installed base
- Repeat replenishment
Companies using this model
| Company | Sector | Evidence status |
|---|---|---|
| Gillette | Consumer goods | verified |
| HP Inc. | Technology | verified |
| Procter & Gamble | Consumer goods | verified |
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Frequently asked questions
How does Razor and blades work?
Sell a device or tool that brings customers back for compatible supplies, refills, or consumables. Profit can come from both the initial product and its ongoing use.
What is the razor and blades business model?
A durable product creates demand for repeat purchases. Biggest disclosed lines: Gillette: Fabric & Home Care at $30,314 million; HP Inc.: Personal Systems at $38,532 million; Procter & Gamble: Fabric & Home Care at $30,314 million.