How Reddit Makes Money (2026)
Reddit makes money mainly from Advertising. Its FY2025 total revenue was $2,203 million ($2.2 billion), with Advertising the biggest disclosed revenue line at $2,062 million ($2.1 billion) and 93.6% of total revenue (computed from the 10-K FY2025). Reddit earns most of its revenue by selling advertising services.
Last checked 2026-10-18 on the official pages.
Revenue breakdown
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| Advertising | $2,062 million ($2.1 billion) | 93.6% | 10-K FY2025 ↗ |
| Other revenue | $140 million | 6.4% | 10-K FY2025 ↗ |
| Total revenue | $2,203 million ($2.2 billion) | — | 10-K FY2025 ↗ |
The hidden model
Reddit earns most of its revenue by selling advertising services.
Reddit earns most of its revenue by selling advertising services. verified
We generate a majority of our revenue from the sale of advertising services.
Business models
Advertising · Licensing and royalties
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Frequently asked questions
How does Reddit make money?
Reddit makes money mainly from Advertising. Its FY2025 total revenue was $2,203 million ($2.2 billion), with Advertising the biggest disclosed revenue line at $2,062 million ($2.1 billion) and 93.6% of total revenue (computed from the 10-K FY2025). Reddit earns most of its revenue by selling advertising services.
What is Reddit’s business model?
Reddit’s business model is Advertising and Licensing and Royalties. Offer content, discovery, or communication that attracts an audience, then sell placements or measurable outcomes to advertisers. Reddit earns most of its revenue by selling advertising services.
What is Reddit’s hidden model?
Reddit earns most of its revenue by selling advertising services.