How Peloton Makes Money (2026)
Peloton makes money mainly from Subscriptions. Its FY2026 total revenue was $2,446 million ($2.4 billion), with Subscriptions the biggest disclosed revenue line at $1,676 million ($1.7 billion) and 68.5% of total revenue (computed from the 10-K FY2026). Peloton combines Connected Fitness Product sales with its subscription offering.
Last checked 2026-10-18 on the official pages.
Revenue breakdown
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| Connected Fitness Products | $770 million | 31.5% | 10-K FY2026 ↗ |
| Subscriptions | $1,676 million ($1.7 billion) | 68.5% | 10-K FY2026 ↗ |
| Total revenue | $2,446 million ($2.4 billion) | — | 10-K FY2026 ↗ |
The hidden model
Peloton combines Connected Fitness Product sales with its subscription offering.
Connected Fitness Product sales contribute a substantial portion of revenue. verified
We derive a substantial portion of our revenue from sales of our Connected Fitness Products.
Business models
Hardware plus services · Subscription
Related companies
- Adobe · Software
- AMD · Semiconductors
- Apple · Technology
- Coinbase · Financial services
- Dropbox · Cloud software
- Duolingo · Education software
Business model comparisons
Filter revenue mixes in the explorer
We are not collecting emails yet. Nothing you type here is sent anywhere. This is a placeholder for the future weekly newsletter.
Frequently asked questions
How does Peloton make money?
Peloton makes money mainly from Subscriptions. Its FY2026 total revenue was $2,446 million ($2.4 billion), with Subscriptions the biggest disclosed revenue line at $1,676 million ($1.7 billion) and 68.5% of total revenue (computed from the 10-K FY2026). Peloton combines Connected Fitness Product sales with its subscription offering.
What is Peloton’s business model?
Peloton’s business model is Hardware Plus Services and Subscription. Sell physical products alongside software, support, content, or services that extend the relationship beyond the original purchase. Peloton combines Connected Fitness Product sales with its subscription offering.
What is Peloton’s hidden model?
Peloton combines Connected Fitness Product sales with its subscription offering.