How Roblox Makes Money (2026)
Roblox monetizes users’ experiences through virtual items. Its FY2025 total revenue was $4,891 million ($4.9 billion), with United States And Canada the largest reported region at $2,969 million ($3.0 billion) and 60.7% of total revenue (computed from the 10-K FY2025).
Last checked 2026-10-18 on the official pages.
Revenue by region
Amounts in millions of USD. Shares are computed from the filing.
| Revenue line | Value | % of total | Filing |
|---|---|---|---|
| United States And Canada | $2,969 million ($3.0 billion) | 60.7% | 10-K FY2025 ↗ |
| Europe | $944 million | 19.3% | 10-K FY2025 ↗ |
| Asia Pacific Including Australia And New Zealand | $542 million | 11.1% | 10-K FY2025 ↗ |
| Rest Of The World | $436 million | 8.9% | 10-K FY2025 ↗ |
| Total revenue | $4,891 million ($4.9 billion) | — | 10-K FY2025 ↗ |
The hidden model
Roblox monetizes users’ experiences through virtual items.
Roblox monetizes users’ experiences through virtual items. verified
Components of Results of Operations Revenue We generate substantially all of our revenue through the sale of or access to virtual items to users, enabling them to enhance their experience on the Roblox Platform.
Business models
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Business model comparisons
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Frequently asked questions
How does Roblox make money?
Roblox monetizes users’ experiences through virtual items. Its FY2025 total revenue was $4,891 million ($4.9 billion), with United States And Canada the largest reported region at $2,969 million ($3.0 billion) and 60.7% of total revenue (computed from the 10-K FY2025).
What is Roblox’s business model?
Roblox’s business model is Freemium and Marketplace. Offer a useful free product to attract users, then sell premium capabilities, convenience, or virtual goods to customers who want more. Roblox monetizes users’ experiences through virtual items.
What is Roblox’s hidden model?
Roblox monetizes users’ experiences through virtual items.